Monday 17 June
Time: 15:15 - 15:45
Location: Lumiere Theatre @ The Palais
The Paralympics Impact on Our Creativity and Humanity
How would we define the future of creativity, or the future of humanity?
Our world is full of differences - race, nationality, sexuality, religion, ability etc. There has been much creative work that sent strong messages to overcome these differences. Still, the world is filled with division and in recent years we have become more divided.
So, standing where we are today, what should we agencies do to create a better world and a better future? There’s some clue we can find in the Paralympics. Together with the International Paralympic Committee and Paralympic Gold Medalist, we will unravel the potential impact of the Paralympics which has caused social change in each Game, and the future we pursue with our creativity.
Ellie Cole: Paralympic Swimmer and Gold Medalist
Craig Spence: Chief Marketing and Communications Officer International Paralympic Committee
Momoko Nakai (Moderator): Producer Dentsu Inc.
Wednesday 19 June
Time: 10:00 - 11:30
Location: Makers Lab, Palais II
The Effectiveness Partnership Ltd
Effectiveness UnCanned! Stories about Effective Brand Experience. Session One
Dentsu’s Michael Chadwick will discuss the qualities brands’ need to thrive in the new economy. The way consumers experience brands has substantially changed , so the way we build brands must change too!
What’s really powering brands enjoying unreasonable growth. WPP’s Alain Groenendaal discusses the latest thinking on redefining ROI in a Multi Stakeholder, Brand Experience driven world. Society expects brands to stand for something, consumers want to feel coherent experiences across every interaction.
Clare Hutchinson from HAVAS talks about how Ella’s Kitchen became market leader in seven years by focussing on making the brand more useful. With an investment of only £345,000.00, their campaign recruited 40% of all new parents in the UK and grew revenue by £14.6m.
Michael Chadwick: Chief Strategy Officer Asia Pacific, Dentsu
Alain Groenendaal: President Global Accounts, Grey
Clare Hutchinson: Chief Strategy Officer Havas UK, Havas
Thursday 20 June
Time: 12:45 - 13:15
Location: Interactive stage @ The Palais
Finding Creativity in Voice
Voice is the latest technology trend to hit the marketing scene, with adoption rates climbing at a dizzying pace. Conversation is the oldest form of storytelling, yet skepticism remains around just how creative brands can be on this conversational medium. Join Abbey Klaassen, NY President of 360i – the agency that literally wrote the playbook on voice – for a session that dives into creative possibilities for voice technology. From creating utility for underserved populations, to developing immersive audio worlds for users, this session will include best practices and learnings from the agency that’s created award-winning skills like HBO’s “Westworld: The Maze.”
Questions this session will answer:
How can brands be truly creative using voice technology?
How can I identify the right opportunity on voice for my brand?
Why is now the time to start thinking about my voice strategy?
Abbey Klaassen: President, NY 360i
Friday 21 June
Time: 11:45 - 12:15
Location: Interactive Stage @ Palais II
Artists Block - Using Blockchain as a Creative Medium
There is much discussion about how blockchain can help solve issues of transparency and fraud. But what about its ability to enhance creativity? Why have creatives struggled to embrace its potential to stimulate, provoke, engage and reward?
From HODL memes to respiratory mining to decipher art to crypto kitties: creative experiences can be inspired by, delivered onto, and created through the blockchain.
Isobar CXO Simon Gill, has spent 20 years at the forefront of digital marketing, and sees Blockchain as the most important thing since the web.
Join this interactive session to hear insights derived from inspirational artistic work, and his own experiments. Learn how to make a blockchain artwork that will live forever and generate a unique crypto collectable.
Questions this session will answer:
Why is blockchain relevant to creatives?
Simon Gill: Chief Experience Officer, EMEA, Isobar
The Story Lab: Street Stars
Pre-register for our 2019 Digital Society Index
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
dentsu Webchutney: Swiggy - Voice of Hunger
Swiggy, India’s leader in food-delivery is fighting to retain market share. Most customers order twice a week & Swiggy is among many brands they think about when hungry. We needed an idea th...