COVID-19 represents a transformational force unprecedented in modern times. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – have a lasting impact on the ways we live, work, socialise, consume, trade and travel.
Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information. It's vital to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for recovery.
Here we’ve gathered the latest insights, recommendations and frameworks from across the network to ensure you’re equipped to adapt, recover and grow.
Expertise, research and reports
June 11 Edition: Embarking on the Road to RecoveryThis is the eighth iteration of our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
June 11 Edition: COVID-19 Recovery NavigatorThe eighth iteration of the Dentsu Recovery Navigator takes into account the cultural moment we’re in, dedicating a bulk of the report to consumer sentiment towards ongoing racial injustice faced b...
Understanding Uncertainty: The Impact of COVID-19Our latest report, Understanding Uncertainty: The Impact of COVID-19, reveals that people are looking for proactive leadership to offer them comfort, understanding and to help them make those decis...
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