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Our latest thinking
Isobar advice package for small businesses about ecommerceDentsu Aegis Network eCommerce specialists at Isobar gathered up info for small businesses who have not started their ecommerce journey. This material entails concrete advice for the people to crea...
Covid-19 Observations, implications and actionsIn this time of crisis caused by Covid-19, it is important for brands to be emphathetic and understanding towards their clients. Acting wrong could have devistating effects on your brand, whereas a...
Scenario planning in the time of Covid-19In this time of uncertainty caused by global pandemic of Covid-19, marketing departments are on the front line communicating to the clients. We in Dentsu gathered up some advice on how brands shoul...
Global Ad Spend Forecasts January 2020Our latest Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
Carat Trends 2020 - The Year of All-Conquering EcosystemsName an industry that is not threatened by tech disruption. Carat's 2020 vision for consumer, media and technology trends is centred in the belief that the marketplace is increasingly converging ar...
Dentsu Aegis Network CMO survey 2019How can CMOs unlock a new era of innovation and transformation across their businesses? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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