Carat New Zealand starts 2018 at the top, with No. 1 Media Agency ranking in new business league
Carat has been named the leading media agency in New Zealand when it comes to new business wins for 2017, according to R3.
The R3 New Business League tracks and measures the new business acquisitions of 11 media agencies in New Zealand on a monthly basis, as well as in countries across APAC.
Alex Lawson, General Manager of Carat NZ, said: “It’s incredibly gratifying for us to be recognised in this way by an organization such as R3, and validation of the incredible work our teams here are doing on a daily basis for our valued clients.”
“We’re looking forward to building on this success in 2018, continuing to work with the great clients we have and bringing in even more outstanding brands to the Carat family.”
R3 is the leading independent consultancy focused on tracking agency performance and marketing ROI. R3’s methodology for the New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates and Nielsen ADEX (advertising expenditure data), discounted to appropriate levels and then converted to revenue estimates.