estimated impressions with no paid media support
average engagement time first month after launch
unique visits per day
When National Geographic started production on “The Long Road Home”, a scripted drama series based on real-life service members, their lives and the effects of deployment, they knew the show would carry great weight with veterans - and they were inspired to help address some of the community’s most persistent challenges.
Historically, technology has left veterans behind. The expansion of wellness technology has been geared towards the general public, not addressing the specific needs of veterans, a population that can benefit most from these developments.
To address this, 360i partnered with former Air Force psychologist Dr. Michael Valdovinos whose meditation and mindfulness based treatments have been proven to reduce stress and help veterans cope.
360i created “Bravo Tango Brain Training”, a first-of-its-kind voice-powered app that democratizes veteran access to mental healthcare. The app recognizes 40+ moods and pairs the user with an appropriate treatment exercise based on Dr. Valdovinos’ practice.
While most veterans don’t qualify for even the most basic VA benefits, the app modernizes veteran access to healthcare, putting resources and treatment methods at their fingertips. As Mashable summarized, “Veterans dealing with stress have a new option for self-care, and they don't need to leave the house to use it.”
Bravo Tango Brain Training is a powerful tool for an underserved population that delivers renewed attention to important veterans’ issues.
Post-launch, Bravo Tango Brain Training saw an average of 400 unique visits per day, with thousands of unique visitors spending an average of 10 minutes with the program.
This furthers the real-world impact of “The Long Road Home”, helping to make it one of NatGeo’s highest rated scripted series premieres in 2017.
MKTG: Bunnings, Touch NZ
MKTG were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
MKTG: Rangitikei Free Range
MKTG: Meridian, Turbine
To launch Turbine, MKTG developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and Wellington i...
Davanti: Waste Management
Creating a customer-centric foundation fit for a sustainable future
BC&FD + MKTG: A Moment Against Silence
We leveraged the All Blacks to reframe a moments silence to a moment against silence to get the nation talking about the national tragedy, which is the devestating suicide statistics amongst Kiw...
Car-buying meets social distancing. Designing a contactle...
Murray Streets of BC&F Dentsu talks contactless sales and servicing systems, devised for Subaru in a post-lockdown world.
If there were a medal for being the most obese and overweight country in the OECD, New Zealand would get a bronze.
We were engaged from day one, as Calocurb’s brand, marketing and technolog...
BC&F Dentsu: Tower
Tower were seen as just another insurance company: traditional, painful and host to archaic claim systems. So Tower set out to make things simple. They simplified their process, customer intera...
BC&F Dentsu: Meridian
For over a decade, Meridian has been committed to providing renewable energy to Kiwis. However, with all energy brands vying to demonstrate their commitment to the environment our key point of ...
iProspect: Accor, Bidding Strategy Alignment
Helping a global brand adopt in a local market, and to compete against changing digital booking behaviour.
iProspect: Mercy Radiology
Being first in market to launch booking capability for medical imagery and screening. Helping Aucklanders find the right medical screens and scans, aiding them to speed up tedious booking proces...
Davanti: Auckland Council
Auckland Council services over one million people in the greater Auckland region through three primary customer channels – digital, person-to-person, and face-to-face interactions.
Davanti: Ministry of Education
On behalf of the Ministry of Education, the Education Infrastructure Service (EIS) invests around $500m per annum in planning and delivering infrastructure services and facilities to New Zealand...
Davanti: Leading Edge
Leading Edge Communications is a fast paced Sales Channel Management company offering telecommunications sales and support services to some of NZ’s leading enterprise and SME organisations – kee...
iProspect: Les Mills on Demand
Locally driven technology product, pushed globally increasing expansion and driving growth
Transforming search and performance. Being efficient in bottom of funnel conversions to re-invest into long term business benefits.
AMNET: Air NZ Queensland
Use of dynamic remarketing and granular targeting to drive engagement
Carat: Air New Zealand, A Fantastical Journey
The safety video is usually the least-interesting part of a flight. Air NZ needed theirs to be engaging pieces of content on and off the plane.
WiTH Collective: ASB, True Rewarden
Turning a rewards scheme into a Kiwi icon for ASB.
Following the massive success of the first campaign, we brought the True Rewarden back to continue her mission to get more Kiwis rewarded.
Carat: Holden, Putting women in the drivers seat
Car buying, and especially when it comes to traditional, large engine cars such as Holden's, has long been seen as the domain of men. We set out to change that stereotype and deliver fantastic s...