shift in brand perception
brand uplift in all markets
views of video content
E.ON needed to improve their share of the utility market. Awareness of E.ON as an energy supplier was not a problem but differentiation was.
With the unveiling of their new range of environmentally-friendly products to customers in Europe, E.ON needed a new campaign to communicate this shift in business strategy to customers.
E.ON needed to be considered as the ‘un-utility’ brand to in turn re-engage their audience.
E.ON are innovators providing solutions that help make sustainable tomorrows, such as Solar Energy, and their electrical vehicle charger – E.ON drive. Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
The focus of this execution was a collaboration with the band Gorillaz (a band that cares about sustainability). It was a music video unlike anything fans had seen before; a music video powered entirely by the sun.
Shifted perceptions of E.ON from simply a supplier of energy to one of amazing solutions by 94%.
Generated a massive brand uplift in campaign markets: UK (146%), Germany (199%), Italy (443%), Czech Republic (251%), Sweden (100%).
156m views of video content reaching 78m people.
Influencer content generated 460k social engagements with an engagement rate of 2%.
The E.ON Drive campaign hit almost 2m engagements making clear progress towards shifting the perception of E.ON towards an un-utility brand.
MKTG: Bunnings, Touch NZ
MKTG were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
MKTG: Rangitikei Free Range
MKTG: Meridian, Turbine
To launch Turbine, MKTG developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and Wellington i...
Davanti: Waste Management
Creating a customer-centric foundation fit for a sustainable future
BC&FD + MKTG: A Moment Against Silence
We leveraged the All Blacks to reframe a moments silence to a moment against silence to get the nation talking about the national tragedy, which is the devestating suicide statistics amongst Kiw...
Car-buying meets social distancing. Designing a contactle...
Murray Streets of BC&F Dentsu talks contactless sales and servicing systems, devised for Subaru in a post-lockdown world.
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BC&F Dentsu: Tower
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BC&F Dentsu: Meridian
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iProspect: Accor, Bidding Strategy Alignment
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iProspect: Mercy Radiology
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Davanti: Auckland Council
Auckland Council services over one million people in the greater Auckland region through three primary customer channels – digital, person-to-person, and face-to-face interactions.
Davanti: Ministry of Education
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Davanti: Leading Edge
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iProspect: Les Mills on Demand
Locally driven technology product, pushed globally increasing expansion and driving growth
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AMNET: Air NZ Queensland
Use of dynamic remarketing and granular targeting to drive engagement
Carat: Air New Zealand, A Fantastical Journey
The safety video is usually the least-interesting part of a flight. Air NZ needed theirs to be engaging pieces of content on and off the plane.
WiTH Collective: ASB, True Rewarden
Turning a rewards scheme into a Kiwi icon for ASB.
Following the massive success of the first campaign, we brought the True Rewarden back to continue her mission to get more Kiwis rewarded.
Carat: Holden, Putting women in the drivers seat
Car buying, and especially when it comes to traditional, large engine cars such as Holden's, has long been seen as the domain of men. We set out to change that stereotype and deliver fantastic s...