To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
How brands should talk, not just listen
It's time to be bold.
The majority of interactions with a brand are now initiated by consumers, not by their marketing, according to more than half of the CMOs we surveyed.
The result? Many brands are diluting their own identity and missing out on opportunities to deepen consumer relationships. How can brands reassert themselves?
Download the paper to find out.Get the report
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