To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Ad Spend Report January 2019
Our latest Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.Download the report
Our latest thinking
New Brand Balance
Brands matter. But how you build them in a digital economy has changed. Find out how, drawing on interviews with industry experts and leaders.
Carat: Intelligence in Trust
When people trust a brand they are likely to buy more, try more and pay more. But how do we unlock trust to build better relationships with consumers?
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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