engaged users in less than three months
visitors returned to the site 15% more frequently
users spend nine minutes on average on the site
The Telegraph wanted to connect a younger generation of reader to its brand and engage 10 million readers by 2020.
Digital readers tend to ‘sleep walk’ their way into news and only 3% were actually engaging or even aware it was The Telegraph they were reading.
Fetch used the wealth of data from across subject areas as wide as news, finance and travel as the fuel to drive a more personal reading experience with the audience.
Building on the fantastic segmentation work The Telegraph’s data and insight team had already done, Fetch brought this strategy to life across devices, channels and mediums.
Fetch used targeted app download campaigns, personalised re-engagement initiatives and ROI driven performance across The Telegraph's travel, events, finance and new premium products.
3.2m engaged users in less than three months.
People spend nine minutes on average on the site.
Visitors returned to the site 15% more frequently.
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
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dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
dentsu Webchutney: Swiggy - Voice of Hunger
Swiggy, India’s leader in food-delivery is fighting to retain market share. Most customers order twice a week & Swiggy is among many brands they think about when hungry. We needed an idea th...