360i

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Collective Grammy Nominations

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Hot 100 Singles

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Spotify Streams

Challenge

New Orleans is the most musically diverse city in the world. From jazz to brass, hip hop to gospel, indie to funk, nowhere sounds quite like here and they wanted it to be known.

Solution

New Orleans Tourism set out to prove it, and to attract visitors to the city, by partnering with Spotify to bring the city’s sound to life. First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it. 

Results

The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place. The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour

"Music is at the heart of our great city and is universally loved by both residents and visitors. Our goal with the Offline Playlist and this iconic concert is to celebrate the diverse sounds of New Orleans at Preservation Hall and subsequently a live playlist on Spotify. This campaign gives us an opportunity to shed light on our artists, the rich music scene and the essence of New Orleans in a memorably authentic way.”
-Mark Romig, President & CEO, New Orleans Tourism Marketing Corporation

360i

360i is an award-winning strategic, creative and media agency that has earned a place in Ad Age’s A-List issue for the past nine years and was named Adweek’s 2018 Breakthrough Media Agency of the Year. Drawing upon a deep understanding of how people discover brands and share stories, 360i helps brands capitalize on change. Top clients include DAZN, Oreo, DSW, Kroger, and United Airlines.

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